In digital age, social media has dramatically reshaped the beauty landscape. With just a scroll, tap, or click, consumers, especially young women, are constantly bombarded with an endless stream of beauty hacks, miracle products, and transformative routines. Platforms like TikTok and Instagram have become the new beauty counters where influencers peddle the latest trends and tricks. But as with anything on these platforms, it's vital to tread carefully.
As the founder of Skin Botanist, I've observed the profound influence of social media on beauty standards and practices. While there are benefits to this vast digital beauty counter, there are also significant risks that consumers—particularly impressionable young women—need to be aware of.
The influence of social media on beauty standards
Social media has democratised the way beauty products are marketed and consumed. It's broken down barriers, allowing smaller brands to reach global audiences and giving consumers a platform to voice their opinions. However, this open marketplace can also lead to misinformation. A survey conducted in 2021 revealed that nearly 60% of young consumers between 18 to 34 years old feel pressured by social media to look a certain way, and about 48% admit to purchasing products based on influencer recommendations.
The risks of skincare hacks on platforms like TikTok
One of the most significant risks of social media is the proliferation of 'skincare hacks' that often promise unrealistic results or, worse, harm users. Videos showing off putting household items or unverified products on the skin can lead to adverse reactions, long-term skin damage, or dermal conditions. For example, a viral TikTok trend had users applying hydrocolloid bandages overnight to treat acne. While these bandages are designed to protect wounds from bacteria and dirt, dermatologists warn that improper use can cause irritation and is not a substitute for acne-specific treatments.
The filtered reality
It's also crucial to remember that what we see online is often not what it seems. Many influencers use filters or editing tools to enhance their appearance in videos and photos, creating unrealistic beauty standards and expectations. These digital alterations mask the true efficacy of the products being promoted. A recent study highlighted that 70% of teens feel better about themselves when using filters, underscoring the pervasive impact of these digital distortions on self-esteem.
Tips for navigating skincare on social media
As consumers, especially those new to the skincare game, how can you navigate this minefield of digital beauty advice? Here are some tips to keep you informed and safe:
- Be curious and critical - Always question what you see. If an influencer promotes a product with miraculous claims, dig a little deeper. Look for scientific evidence or dermatologist opinions to back up those claims.
- Fact-check before you try - Before trying out the latest skincare hack or buying a product, do some research. Check multiple sources. Visit reputable sites that offer reviews and product analyses from skincare professionals.
- Understand your skin - Remember that everyone's skin is unique. What works for an influencer with a different skin type might not work for you. Learn to understand your skin's needs and seek products that address those specific concerns.
- Look for transparency - Support brands that are transparent about their ingredients, sources, and processes. At Skin Botanist, we believe in providing our customers with all the information they need to make informed decisions about their skincare.
- Avoid jumping on every trend - The beauty industry is fast-paced, with new trends always on the horizon. However, skincare should not be impulsive. Avoid changing your routine frequently based on what's trending. Consistency is key to seeing real results.
- Seek professional advice - When in doubt, consult with a dermatologist or a skincare professional. They can provide personalised advice that considers your skin type, concerns, and overall health.
Social media will continue to be a significant player in the beauty industry, but it's up to us to approach the content we consume with a healthy dose of scepticism and self-awareness.
At Skin Botanist, we encourage our community to embrace natural beauty, question the norm, and choose skincare products backed by genuine, proven results—not just the persuasive power of a filter.
Remember, the most important voice in your beauty journey should be your own, informed and discerning. Let's choose authenticity over trends, and real health over quick fixes.